Playing to Win: How Wonder Monday Achieved Remarkable ROI with Text-to-Buy Campaigns

Wonder Monday is a cheesecake company with unique flavors and a friendly brand tone. They use OneText to transform their marketing, turning casual shoppers into loyal customers. It's a brand that people can't get enough of, and their customers would agree.

Challenge: First-Time Buyer Engagement

Wonder Monday needed to not only attract new customers but make them come back for more. Though their existing subscription website system is convenient, it’s not the core offer introduced to a first time customer. The challenge was to create marketing strategies that would spark initial interest and encourage repeated interactions and purchases. They wanted to increase customer interaction and loyalty by creating a fun and unique ways for shoppers to connect with their brand, turning them into regular customers.

Solution: Engaging Customers with Creative Text Campaigns

Using OneText, Wonder Monday launched a series of creative text-based campaigns. These campaigns were not only promotional, but also fun, engaging, and totally on brand with Wonder Monday's playful vibe.

They effortlessly leveraged the interactive campaigns feature, launching a flavor guessing game where shoppers could guess the flavor and get early access to buy. Later, they also launched Mystery box deals utilizing the similar concept.  These campaigns made it easy for customers to have fun while signing up for refills with just a simple text.

Results: Exceptional ROI and Customer Loyalty

Wonder Monday used OneTexts text to buy features in a creative way, creating engaging experiences for their shoppers. The direct integration of these innovative text campaigns into Wonder Monday’s marketing strategy led to remarkable outcomes:

• One of their conversational campaigns reached an amazing 19.9X ROI, showing the demand for gamification within product promotion.

• The impact of text orders has also significantly boosted revenue attributed to SMS campaigns, with text orders contributing an 88.77% lift to website revenue.

• Customer engagement and satisfaction soared, with positive feedback from hundreds of customers showing the success of these interactive text flows.

• Leveraging text to buy in with a creative strategy has built long term and recurring shoppers  that keep coming back for more, showing how powerful combining creative marketing and text to buy can be.

Testimonial

OneText has been such a fun and easy way to spark conversations with customers, launch new products and promotions, and drive repeat purchase.

Candace Wu, Wonder Monday Co-Founder