Major Releases

Compliance Settings Page (New for SB-140)

(Settings > Compliance)

With the passage of Texas SB-140, compliance rules for SMS marketing have become stricter and more complex. To support brands, we’ve launched a new Compliance page in Settings.

This page gives you direct control over how to manage quiet hours, configure automation policies, and apply special rules for Texas subscribers. It also helps clarify where exemptions may apply (such as opt-in confirmations, action-based automations like cart concierge, or immediate inbound replies).

Because state and timezone detection isn’t perfect, OneText uses a combination of shipping address, IP, and area code to infer subscriber locations. For brands seeking additional protection, we’ve included the option to set a narrower, universal sending window.

Disclaimer: Texas-resident detection is NOT fool proof. In all likelihood, you have undetectable Texas residents on your subscriber list that we are not able to exclude.

This tool is designed to help you align with SB-140 and other regulations, but it is not legal advice. Please consult your attorney for guidance specific to your brand.

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Customer Tags in Messaging

(Automations > Welcome Flow)

Message steps now support customer timezone and opt-out template tags, helping you personalize outreach while staying compliant.

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Campaign Wizard V1

(Campaigns > Campaign Wizard)

We launched Campaign Wizard V1 for all brands — a streamlined experience to set up, manage, and optimize campaigns faster than ever.

• Paste in your campaign content, timing and audience and let the wizard do the work.
• Need inspiration? Ask the wizard to write your campaign for you.
• Build multi-step upsell, nudge and recommendation campaigns with one click

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Popup Editor Enhancements

(Opt-ins > Popups) 

Our popup editor got a major upgrade — now featuring undo/redo, autosave, a countdown component, drop shadows, text shadows, text border styling, and a revamped left panel.

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Campaigns & Automations UX Update

(Flows > Automations)

We refreshed the UX across campaigns and automations pages for a smoother, more intuitive workflow.

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ROI Reporting

(Performance > ROI)

A new ROI on Billable Spend page is live in Settings and via the Performance sidebar, with up to 24 months of breakdowns, and CSV export.

Minor Releases

Sender Phone Numbers

(Settings > Sender Numbers)

We’ve added a dedicated Phone Numbers page under Settings, making it easier to manage and review your sender numbers.

Active Refills Management

(Customers > Texts > Select Conversation > View Brand Profile > Shopper Profile > Edit Shopper Profile)

Merchants can now view and cancel active refills directly in the dashboard, giving them more visibility and control over ongoing orders.

Support for Collecting International Phone Numbers

We’ve updated our phone input field to allow the collection of international phone numbers. Previously, our system only accepted US-based numbers. With this update:

• Users can now enter phone numbers from any region.
• Numbers are validated and properly formatted before storage.

While we don’t support international sending via SMS, collected data flows into Sendlane, Klaviyo, Attentive, and other supported SMS marketing platforms.

Schedule Step for Time-Based Branching

(Campaigns > Steps > Schedule) 

We’ve introduced a new Schedule step that allows you to branch flows based on specific time windows. With this update, you can:

• Define custom start and end dates/times for when a branch should be active.
• Route shoppers through different experiences depending on whether they fall inside or outside the selected window.
• Easily manage seasonal promotions, flash sales, or limited-time campaigns without manually turning automations on or off.

This feature gives brands more control and flexibility, ensuring that time-sensitive campaigns always run exactly when intended.

Collections-Based Cart Segments

Merchants can now segment cart updates by product collections, unlocking more precise targeting for campaigns.

Campaign Suggestion Modal

The campaign suggestion modal has been redesigned to deliver smarter, more relevant recommendations for your next campaign.

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