September Updates: New Features at OneText

🤖 AI-Powered Recommendations

We’re thrilled to introduce one of our most significant releases: AI-driven Product Choice Recommendations. This feature enhances personalization and dramatically lowers your Customer Acquisition Cost (CAC).

By analyzing a shopper’s behavior—such as browsing history, cart activity, and previous purchases—our AI identifies and recommends the top products they are most likely to buy. This precision targeting ensures that every interaction is highly relevant, making converting potential customers into loyal buyers easier.

Personalization is the cornerstone of modern e-commerce, and our AI feature ensures that every interaction feels tailored and relevant. By leveraging advanced algorithms, this feature reduces the guesswork and manual effort traditionally involved in curating product suggestions.

This update is a game-changer for merchants seeking to deliver a seamless shopping journey that resonates with their audience, ultimately lowering CAC and driving more sales.

🎓 Flow Builder Graduates from Beta

Our Flow Builder is officially out of beta and is now the default interface for all users. It was created to offer merchants an intuitive and powerful way to design and manage their flows.

While the Flow Builder is now the default interface, we’re keeping the legacy interface available for a bit longer to ensure a smooth transition as we continue to match features and enhance adaptability. We allow the merchant to switch between the new and old interfaces as needed, making the transition seamless. Whether the merchant is just getting started or has been with us for a while, the Flow Builder is designed to evolve with your needs, simplifying the process of creating, testing, and optimizing flows.

🛒 Latest Cart Mode in Purchase Offers

We’ve introduced the ‘latest cart’ mode in our Purchase Offer feature within the Flow Builder. This new mode ensures that the products recently added to a customer’s cart are highlighted in the purchase offers, making the shopping experience more relevant and timely.

This feature is particularly powerful for merchants looking to capitalize on the customer’s buying intent. By focusing on the items that are top-of-mind for the shopper, merchants increase the likelihood of closing the sale.

👋 Fully Customizable Cart Concierge

One of OneText’s most powerful features, the Cart Concierge, is now fully customizable. This popular text-based nudge has been shown to increase sales by up to 13%, and with this update, merchants have complete control over its content, timing, and functionality.

The ability to customize the Cart Concierge also opens up new opportunities for experimentation. With A/B testing capabilities, merchants can try different messaging, offers, and timing to see what resonates best with their customers.

🏷️ Enhanced Discount Expiry Control

We’ve improved how discount expirations are handled on text orders. Instead of dealing with a separate sibling entity, our merchants can manage discount expirations directly within the discount group.

Additionally, we’ve introduced a date-time picker, making it easier for the merchant to set exact expiration dates for the discounts. This eliminates the ambiguity of setting expirations based on the number of days from a specific start date. Providing a precise visual tool empowers merchants to set and manage their discounts confidently, ensuring that promotions are timely and impactful. Whether the merchant is running a flash sale or a longer campaign, this feature helps you maximize the effectiveness of your discounts.

📈 Starts Count in Analytics

In our ongoing effort to enhance transparency and provide deeper insights, we’ve added a new layer to our analytics by introducing the starts count feature. This update allows the merchant to see the unique number of starts that occurred for each flow. By tracking starts separately from sent messages, merchants can gain valuable insights into the effectiveness of their triggers and entry points within a flow.

🔗 UTM Tracking Enhancement

We’ve improved our UTM tracking capabilities by automatically appending the automation and campaign names to your UTM parameters when automatic UTMs are enabled. Merchants no longer need to manually add UTM parameters to each campaign, reducing the risk of errors and saving time.

🎯 More Segmentation Options

We’ve expanded our segmentation capabilities to give merchants more control over customer interactions.

Text Refills

The first new feature is the ability to segment by active text refills, which are now available for all merchants with subscriptions enabled. This allows merchants to target customers based on whether they have an active refill subscription. We can also listen to third-party subscriptions for this segmentation.

Keyword/Link Opt-in

The second segmentation update involves Keyword/Link Opt-in Segmenting in the Segment Builder. Merchants can now target customers who signed up through specific keywords or links. This feature is handy for merchants running promotional campaigns or special offers, enabling them to engage with customers who have already expressed interest in specific products or services.

👀 Automation Flow Previews

Testing is a crucial step in the automation process. With our new Automation Flow Preview feature, merchants can send a test version of their automation directly to their phones. This allows them to see precisely what their customers will experience. Merchants can also select specific products as examples, giving them a complete and accurate preview of the end-user experience.

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👤 Add Customer Properties

Understanding your customers is critical to delivering a personalized experience, and our new “Add Customer Property” feature makes this easier than ever. This feature allows merchants to add specific properties to customers at different points in their journey, which can be used for future segmentation and targeting. Whether it’s a keyword, purchase behavior, or another attribute, these properties give you deeper insights into your customers’ preferences and behaviors.

Looking Ahead: What’s Next for OneText?

As we approach October and the crucial Black Friday and Cyber Monday season, we’ll focus on enhancing the Flow Builder, refining campaign editing and sending, and improving discount setups, including features like stacking discounts and minimum cart discounts. These updates are designed to help our merchants maximize their sales potential during the busiest shopping season of the year.

Click here to schedule our demo and learn more about OneText!