Big SMS thinks they can scare you away. The truth is, they’re the ones who are scared - because they know text to buy works.
At OneText, we believe brands deserve to own their payments, own their customers and choose the best performing marketing software available.
At OneText, we believe brands deserve to own their payments, own their customers and choose the best performing marketing software available.
Text to buy, card on file payments and a personalized AI Sales Concierge are the most effective ways for brands to earn long-term incremental revenue and to lower costs to acquire customers.
The results speak for themselves. Tests show:
- Two-Way conversational texting out-performs direct links for cart recovery by more than 20%.
- Sending first-time buyers to OneText’s onboarding form leads to 10%+ more sales than linking to conventional checkout.
- AI-created carts increase average sale price AND conversion by a dramatic 55%+.
We used rigorous controls for all these experiments. And we’re THE ONLY texting tool to offer hold out testing. We lead with performance and invite skeptics to test results for themselves.
Why Text to Buy
Our vision at OneText is to make every purchase as effortless as paying with your hotel room number.
We’re a payment company that provides texting services, not the other way around.
We’re all in on text to buy and we’re not going anywhere. We knew we’d face push back from incumbents. But we’re constantly surprised that our competitors would rather spread lies than make a better product. This post defends against some of the not truths we hear a lot.
Big SMS Wants to Keep You in the Dark
Our competitors in the conventional SMS world take a different approach. The companies we disrupt choose their bottom line over your incremental performance at every opportunity:
Big SMS Can’t Offer Text to Buy
Our competitors will tell you that text to buy is not allowed.
This is absolutely not true. Brands have every right to use Text to Buy.
What is true is that Big SMS has signed agreements that prevent them from releasing text to buy. That’s a problem for them. It is not a problem for you.
Debunking the Lies
Big SMS Says: “Text to Buy is not Compliant.”
Truth: Text to buy has existed for ages and TCPA, the governing law of SMS, does not in any way ban or discourage text to buy.
Big SMS Says: “Shopify will shut OneText down.”
Truth: There’s nothing to shut down. The claim is as ridiculous as saying Yellow Cab is going to shut down Uber. OneText isn’t on any app store. We’re an independent service that brands choose. Most OneText customers sell on multiple platforms, and we think that’s great. A brand might pick Shopify for its website, Amazon for 3rd-party distribution, and OneText for text to buy.
Big SMS Says: “Text to Buy breaks the rules.”
Truth: On owned channels like Email or SMS, brands have a right to link wherever they want - to their website, Amazon, their app, or a OneText sign up link. In fact, OneText’s approach isn’t even unusual.
OneText handles payments similarly to Livescale, a live shopping app which Shopify celebrates in a case study.
Big SMS Says: “Unlike OneText, we only link to your online store.”
Truth: The dirty secret is that while Big SMS is afraid of building text to buy, they actually have the same view of links as we do, they just don’t want to admit it. Brands either have a right to link to third parties like Amazon or OneText, or they don’t.
Its common practice for brands to install a Big SMS service via the Shopify App store and then use that service to link to non Shopify checkouts. Of course, Brands have every right to do that. And you have every right to link to OneText.
What Big SMS Doesn’t Say: Text to Buy Works
Big SMS thinks they can scare you away. The truth is, they’re the ones who are scared - because they know text to buy works.
Brands like Caden Lane, Raycon and Create see the difference, and trust OneText to power their texting.
We guarantee that Text to Buy and Conversational sales will add at least 20% incremental revenue to your next campaign, and we encourage you to try us, even on a one-off basis.
Try it yourself. Book a chat to see what’s possible with One Text.
One More Thing….
Be Smart. Use Text to Buy.
